Paid Search

Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.

On May 21st, marketers from around the world tuned in for Google Marketing Live. Learn about the new AI-powered innovations that Google announced.

Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.

PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?

One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.