Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
What Marketers Can Expect from Privacy Sandbox and the Death of 3rd-Party Cookies
Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.
5 Takeaways From Invoca’s Fireside Chat with Rentokil Terminix and Google
Invoca held a fireside chat with Rentokil Terminix and Google at the Emily Hotel in Chicago. Learn the top takeaways for digital marketers.
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Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
AI in PPC: 7 Ways to Make Your Ads More Effective
The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.
YouTube Advertising: How to Create More Effective Campaigns
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
10 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.
What Is Bard and What Does It Mean for Search Marketing?
At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.
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Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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