Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
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Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
AI in PPC: 7 Ways to Make Your Ads More Effective
The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.
YouTube Advertising: How to Create More Effective Campaigns
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
Display Advertising: 7 Tips to Drive More Phone Leads & Conversions
Learn how to drive more phone leads with display ads to drive more conversions in the call center and online.
10 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.
What Is Bard and What Does It Mean for Search Marketing?
At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.
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Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.
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