back to invoca.com
Call Tracking
Revenue Execution
Contact Center
Digital Marketing
Invoca News
By Industry
Agency
Automotive
Financial Services
Healthcare
Home Services
Insurance
Retail
Telecommunications
Travel & Hospitality
General
Book a demo
United States
United States
United Kingdom
Call Tracking
Conversation Intelligence
Contact Center
Performance Marketing
Invoca News
By Industry
Request a demo
Subscribe to our blog
United States
United Kingdom
Agency
Automotive
Financial Services
Healthcare
Home Services
Insurance
Retail
Telecommunications
Travel & Hospitality
General
Recent Posts
by
Justin Bell
How Invoca is Fighting Call Fraud and Robocalls in 2020
Robocalls, toll-free pumping, & call fraud cost businesses and consumers billions & kill call center productivity. Here's how Invoca is fighting call fraud.
by
Stacey Watkins
Invoca Named Tealium's First Strategic Partner in its New Partner Program
The integration provides a bi-directional integration that gives Invoca and Tealium users access to richer data to orchestrate better customer experiences.
by
Nancy Steele
Invoca Tops G2’s Enterprise Call Tracking Category for the Sixth Consecutive Year
Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for over six years running.
by
Debby Haynam
How University Hospitals Uses Invoca to Boost Marketing Efficiency and Improve Patient Experience
University Hospitals receives over 400,000 inbound calls per month. Making sure patients are connected with the right doctors and facilities is the priority.
by
Owen Ray
Hassle-Free Call Tracking For Multi-Location Marketers
Using call tracking & analytics in businesses with multiple locations used to be a huge pain. Invoca's exclusive solution makes call tracking easy.
by
Debby Haynam
Aerospace Engineer Turned Sales Engineer — How This Invoca Employee Found a Fulfilling Career
Daniel Dubinsky joined us over four years ago. With his background in aerospace engineering, he quickly became a sought-after source of technical information.
by
Laurence Santy
Closed-Loop Attribution: Why You Need it, How to Get It
If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform
by
Debby Haynam
How a Healthcare Provider Uses Invoca to Increase Marketing ROI and Reduce CPC
DispatchHealth knows how important understanding the customer journey is to marketing success. Data-driven decisions empower them to optimize campaigns.
by
Debby Haynam
How Digital Innovations Bring Shoppers Back In-Store
Brands are making digital innovations that bring the convenience of online shopping to physical locations.
by
Amber Tiffany
10 Marketing Insights Hiding in Your Call Analytics
AI-powered call tracking & analytics can help you drive high-quality calls and optimize offline conversion & reveal things about your customers you’d never know
by
Debby Haynam
How These 3 Brands are Winning at Emotionally Intelligent Customer Experiences
EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical
by
Laurence Santy
8 Types of Affiliate Marketing Fraud — and How to Avoid It
The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.
by
Jane Irene Kelly
AR Can Transform Customer Service by Elevating Human-to-Human Interactions
AR technology, which merges what we see in the physical world with the 3D features of the virtual world, should be getting a lot more attention,
by
Laura Schierberl
Employee Spotlight: Nancy Steele, Customer Champion & Employee Mentor
Nancy Steele is one of those people and her dedication to our customers -- and to the employees on Invoca's customer success team -- is unmatched.
by
Ian Dailey
The 10 Most Important Questions to Ask Call Tracking Vendors
As you vet the best call tracking solution, you’ll probably have questions. We've heard them all, and these are most important to ask when evaluating vendors.
by
Owen Ray
10 Killer PPC Tactics Every Marketer Needs to Know
Check out these 10 paid search tips and tricks from Invoca and the PPC pros and Media Experts to learn how to create the most effective PPC campaigns.
by
Maria Bruno
How Invoca Call Tracking Works With Your Marketing Tech Stack
Thru native martech integrations, Invoca adds call analytics data to your martech tools. We’ll walk thru popular digital tools & how our call tracking fits in.
by
Laura Schierberl
Insurance Industry Must Apply Voice AI with a Human Touch
In the past year, smart speakers have become the fastest-growing category of consumer tech and a mainstream way for people to interact with brands.
by
Laurence Santy
AI for the Customer Experience: Benefits, Challenges, and 10 Examples
Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.
by
Owen Ray
Call Tracking AI: 5 Truths and Fallacies
Can humans classify calls better than AI? Aren't call analytics AIs the same? Test your call tracking AI knowledge with these 5 truths and fallacies.
by
Owen Ray
The ROI of Invoca Call Tracking in 30 Seconds
How granular attribution for inbound calls helps increase revenue, decrease customer acquisition costs & drive more high-quality calls with marketing efforts.
by
Mike McCourt
Inside Invoca Engineering: How We Improved Signal AI Performance Scoring (And How it Works)
Today on Inside Invoca Engineering, we discuss the improvements made to our performance scoring, why we did it, and how our Signal AI performance scoring works.
by
Owen Ray
Why a Personalized Caller Experience Matters to Marketers
Did you know call tracking platforms can be used to personalize call experiences? Improve the customer journey and learn why call experience matter tp marketers
by
Laurence Santy
15 Things AI Can — and Can't Do (So Far)
An incredible amount of hype and false rumors surround AI in 2025. Learn 15 things AI can and can’t do, so far.
Previous
Load more content
Get expert tips on marketing, call tracking, and conversation intelligence AI delivered straight to your inbox every two weeks.
Join thousands of marketing and contact center professionals and subscribe today!
Thank you for subscribing!
Your inbox just got a lot more interesting.