Video: How Invoca Classifies and Segments Callers With Rule-Based Analytics

How does Invoca call tracking and analytics software work? In this video series, we’ll make it easy to understand how Invoca tracks, unifies, and analyzes valuable call data so you can put it to work in the platforms that matter most to your business. Each week we’ll share a new video here, or, if you’re more of the binge-watching type, you can watch them all here.

This week, we’re using the Invoca platform to create inbound call classifications and segments. Using Signal Builder, you get to completely customize how inbound calls are categorized. Classifications and segments are built with criteria like demographics, call duration, campaign information, and more.

Based on your unique classifications and segments, Invoca analyzes and categorizes inbound calls in real-time. Using this data, you can make changes to current campaigns, which boosts ROI.

Check out this short video to see how it all works!

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