Cari Thompson

I had been using the terms interchangeably, and now I realize my oversight made me look like a fool.

In a customer-centric world, the marketer's weapon of choice is data.

When it comes to conversion rate optimization (CRO), we know the drill: change the button color, make the CTA bold and red, add an arrow, and cross your fingers

Callers are a company's most valuable leads, yet they aren't taking care of these potential customers and are losing business because of it.

Mobile search has surpassed desktop search, and nearly two-thirds of Americans are smartphone owners.