Laurence Santy

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Understand what lead tracking is and its benefits. Improve your sales process with effective lead tracking techniques.

Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.

Do you want to deliver exceptional customer service in 2024? Here’s how data analytics can help you accomplish this with ease.

Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.

First call resolution (FCR) is a measure of how quickly and effectively your agents can address customer issues. Learn our top tips to improve your FCR.

If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.

As the financial services industry goes digital, it’s clear that human interaction will still play a large role. Learn why phone call experiences are critical.