Request a demo
United States
United Kingdom

Paid Search

Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.

How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions

Blair Symes
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.
by
Amber Tiffany

8 Ways to Effectively Use Target Audience Segmentation

There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.
by
Amber Tiffany

How To Boost Your Paid Search ROI With Invoca

Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.
by
Cari Thompson

5 Signs You Need To Add Click To Call To Your PPC Campaigns

Do you know why you should be using click to call in your paid search campaigns? Here is why you should use click to call in PPC.
by
Marty Schneck

What To Do When Your PPC Fails You

If your PPC campaign has failed, try some of these next steps to recover.

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18
min
up next
Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53
min
up next
How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47
min
up next
How VITAS Healthcare uses Invoca
How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

3:11
min
up next
What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Ultimate Guide to Conversation Intelligence for the Contact Center
eBook
The Ultimate Guide to Conversation Intelligence for the Contact Center
In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.
Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected our top Invoca and Google Ads success stories in this guide. Learn how our Google Ads integration can take your search marketing to the next level!
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.

Get expert tips on marketing, call tracking, and conversation intelligence AI delivered straight to your inbox every two weeks. Join thousands of marketing and contact center professionals and subscribe today!