Invoca Earns Top Honors in G2’s Enterprise Call Tracking Category

What matters most to me is what our customers have to say. Our five-year-plus standing as the leader in the G2 Enterprise Grid Report for Inbound Call Tracking is the most important award we can get because it reflects the confidence Invoca customers have in our company and the success we have helped them achieve.

Driving success is a team effort, and for the Invoca team, it’s all about our customers. One of our core values is to light our customers’ way to success. Your success drives everything we do, and we accomplish this through the right mix of focused listening, guidance, and state-of-the-art technology. 

That means we must also continually focus on innovation to help our customers grow their businesses. Once a single solution for marketers, Invoca is now an AI-powered revenue execution platform that serves the entire revenue team across marketing, sales, the contact center and business locations. We enable our customers to connect the entire buying journey from click to call to conversion. Better yet, Invoca is a hub that helps B2C brands align their teams and technology to drive more revenue, together. 

Keep reading to learn why our customers made us a leader on G2. 

Invoca has been a game-changer for our campaigns, I'm in the dashboard daily! Their call tracking is top-notch, and the support they offered during GA4 setup and conversion tracking was exceptional. The AI signals are a gem, giving us insights that truly shape our strategies. Seamless integration and customizable reporting add more value. If you want unmatched call tracking backed by stellar support, Invoca is the way to go. ‍

- G2 Review, Jonthan G., SEM Lead

What Makes Invoca the G2 Call Tracking Leader

Invoca was named a mid-market leader in the space. We also have the largest Market Presence and received the highest Satisfaction score among inbound call tracking products. On G2, 95% of users rate Invoca 4 or 5 stars, 93% believe the product is headed in the right direction, and 91% of users said they’re likely to recommend Invoca. In addition, 92% of users are satisfied with the quality of Invoca’s support and 85% are satisfied with the ease of use.  

The G2 Grid report represents the democratic voice of real software users. G2 rates products from the inbound call tracking category algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks. “Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

Below is G2's Winter 2025 Enterprise Grid® for Inbound Call Tracking Software:

Technology buyers can use the Grid to help them quickly select the best products for their businesses and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid provides benchmarks for product comparison and market trend analysis.

Invoca has been a valuable resource to help us gain more visibility into the true value of customer phone calls. Instead of reporting raw call volume only, we are able to match outcomes back to the marketing efforts that generated the calls and help optimize our media to increase efficiency. The Invoca team has provided excellent support and training along the way and are real allies to our business.

- G2 Review, Enterprise user

Learn more about Invoca’s call tracking solution here.

Invoca Ranks as an Enterprise Attribution Leader

When marketing, sales, and contact center teams work as a single revenue team, they can collaborate on shared goals and build a unified buying journey that drives revenue growth. Our recent survey shows that over 90% of marketing, sales, and contact center leaders believe that alignment across their departments is important for driving revenue growth. However, only 1 in 10 say their teams are strongly aligned.

Inconsistent data handling and a lack of integrated technologies were cited as top barriers to marketing and sales alignment. Invoca’s marketing attribution capabilities are important to our customers because they create a connection and an integrated data hub between the marketing teams that drive demand and the contact center sales teams that close the deals. Our customers know Invoca delivers on this front, as they made us a leader in G2’s Enterprise Attribution Grid again this year.

Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. To qualify for inclusion in G2’s Attribution category, a solution must:

• Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers
• Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or different weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models)
• Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators
• Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics

Invoca is call tracking on steroids. It's so much more than just dynamic phone number tracking or even marketing attribution on calls. Invoca's ability to listen to calls in real time and understand what the caller and agent are saying, and then take those insights and decide if a conversion happened and fire that back to your ads platform is incredible.

- G2 review, Enterprise healthcare user

Learn more about Invoca’s attribution capabilities here.

Invoca Named an Enterprise Marketing Analytics Leader

Invoca also ranked as a leader in G2’s enterprise marketing analytics category.

Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. To qualify for inclusion in the Marketing Analytics category, a product must:

• Collect data on marketing campaigns distributed across a variety of media channels
• Monitor marketing campaigns and targeted audiences to identify the results
• Analyze the results and compile data of marketing campaigns
• Integrate with sales, marketing, and other analytics software through which users can source marketing data
• Visualize marketing campaign performance via an analytics dashboard or similar visualization

Invoca is great because it allows for a true omni-channel tracking experience. It allows us to not just track and connect the customer data across channels, but also improve the customer experience by sending online data to sales agents that can allow them to provide a personalized phone call experience based on online behaviors.

- G2 Review, Enterprise technology manager

Learn more about Invoca’s marketing analytics capabilities here.

Download the Winter 2025 G2 Report

Download the Winter 2025 G2 Enterprise Grid Report for Inbound Call Tracking report here to learn more.