Performance Marketing

Maximise your marketing strategy with marketing intelligence. Learn about its importance, types, implementation, best practices, challenges, and future trends.

Understand how AI marketing tools work, explore different types of tools, their benefits, and discover best practices for successful implementation.

Learn how to integrate AI tools for personalised targeting and effective campaigns. Discover key components, case studies, and the future of AI in advertising.

AI isn't just a buzzword — it's a game-changer for marketers. With real-time insights and automated processes, AI is essential for success in today's landscape.

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

Without the ability to track marketing conversions that happen on the phone, the outcomes of your campaigns will remain a mystery. Crack the case with Invoca.

Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.

Are your agents answering all of the valuable phone leads your marketing programs generate? See how many calls you could be missing!

In 2023, marketers are facing a looming recession. Learn our top strategies to acquire and retain more customers during difficult economic conditions.