Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
![](https://cdn.prod.website-files.com/5dfbb65fcb94d5455876bad9/6483967b3e2a4d817a53b756_5_Ways_Marketers_Use_AI_Powered_Call_Tracking_to_Optimize_Campaigns.png)
5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.
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Conversation Intelligence: Call Tracking for Insurance Companies
Conversation Intelligence is enhanced call tracking software that insurance companies are using to revolutionize their marketing strategies. Learn more.
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Pay-Per-Call: 14 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.
![](https://cdn.prod.website-files.com/5dfbb65fcb94d5455876bad9/60479de4da094051fcec22f1_10%20Sales%20and%20Marketing%20Alignment%20Stats%20That%20Will%20Blow%20Your%20Mind.jpg)
15 Eye-Opening Stats to Drive Sales & Marketing Alignment
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
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What Is Call Attribution and Why Do I Need It?
Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.
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How AI Call Tracking Helps Marketers Optimize Campaigns
How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.
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