For this report, we surveyed 600 marketing, sales, and contact center leaders at B2C organizations who report that 20% or more of their lead conversions happen on the phone. We delve into the root causes of the disjointed and disconnected buying journeys that hamper revenue growth for B2C companies.
You’ll discover how misaligned marketing, sales, and contact center teams impact visibility and revenue, why the buyer journey is broken, and how revenue leaders are (or aren’t) connecting their investments to revenue. You’ll also learn the importance of creating a unified “revenue team” that owns the entire buying journey from the first click through the final sale.
Key insights include:
- 9 in 10 marketing and sales leaders think alignment between their teams is key to revenue growth
- Only 1 in 10 report very strong marketing and sales alignment
- Only 33% of poorly aligned teams expect strong revenue growth in the coming year
- 19% of marketing leaders have high trust in the contact center to effectively convert leads
Get the full report to learn more—no form required to download!
