The best source of 1st-party and zero-party consumer data brands have is often locked away in the millions of conversations the contact center has with leads and customers. When consumers call businesses, they say — in their own words — exactly why they called, what they want, what they need, and what their interests are.
It’s a first-party voice of the customer (VoC) data goldmine that many marketers can’t access because it’s locked away in the contact center.
In this playbook, we’ll go over how Invoca’s revenue execution platforms make that possible and the consequences of allowing first-party VoC data to languish in the depths of your servers.
You’ll also learn:
- How first-party VoC data increases the effectiveness of your martech stack
- How to automate results with Invoca 1st-party data integrations
- Why your tech stack is only as good as the data you feed it
Read on to see how it works. No form is required to download!
