Why Choose Invoca Over CallTrackingMetrics?
CallTrackingMetrics is a good solution for smaller companies to count the number of phone calls they get from their marketing. But CTM customers upgrade to Invoca when they need a reliable, automated solution to increase conversions and revenue from search and digital advertising that is backed by world-class support.
Use AI to automatically analyze and score every conversation for caller intent, conversion outcome, agent performance, and value to your business
“We didn’t have much insight [with our previous call tracking solution]. And it was basically impossible to track phone calls and determine which ones had turned into appointments.”
From Google Ads value-based smart bidding to view-through attribution to programmatic advertising, Invoca keeps making your marketing better as you evolve and scale
“Invoca has become a critical part of our tech stack. It’s given us full visibility into the call channel and significantly reduced our cost per acquisition. And we’re just scratching the surface of what it can do.”
