Overview
This integration helps you understand the performance of paid ads on Pinterest in driving calls and call conversions. This data is sent to TikTok as Events to get a unified view of your ad performance for better campaign attribution and optimization. Then use that data to build more targeted, profitable audiences.
See how to drive higher ROAS with Invoca’s suite of integrations for social advertising platforms.
"Our solution was to integrate and pass the data between our different systems to close the loop and get a 360-degree perspective of not only the customer but the customer journey, how we were reaching the customers, and the different touch points along the way. All these integrations led to a much better picture of the customer journey."
Frank McGinn, Sales Analytics Manager