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Look! Up in the sky! Is it a bird? A plane? No, it’s a Revenue Execution Hero!
Invoca’s new “Revenue Execution Heroes” program gives our customers a platform to highlight the successes they’ve achieved our platform. It also has perks like personal branding opportunities, VIP invites to regional events, access to private beta programs, and more.
As part of the program, we’re putting a spotlight on our most inspiring heroes. Today’s featured hero is Chris Erckert. He’s the Channel Director at BBQGuys, one of the most well-known online retailers of barbecue grills.
Check out our Q&A with Chris below, where he shares his career highlights, advice to younger marketers, and how Invoca helped him drive innovation faster than a speeding bullet.
Before I used call tracking, I was a Senior SEM Analyst. After I started using call tracking, I became a Channel Manager. After upgrading to Invoca, I became Channel Director … You do the math!
Invoca’s content has been great for getting conversations started about expansion. When we’ve paired that with an in-house playbook and ROI math, we’ve been able to get a lot of buy-in from the organization.
We chose Invoca because of the scalability it offered. We wanted granular call tracking from 15+ marketing sources and our previous call tracking platform wasn’t able to support that.
The second value Invoca brought to the table was its signals. With these, we can focus on calls around a topic, like product launches, spikes in support calls, and much more.
Invoca has helped BBQGuys in the following ways:
Want to hear more of Chris and team’s story? Check out this video from Invoca Summit.
I started in project management for an eCommerce development house. When they realized recurring revenue was where it was at, we collectively turned our attention to ad agency services for eCommerce. Once we got a taste of recurring revenue, we realized we needed software to scale. From there we ended up building Google Shopping management software.
I’m sure like many, there hasn't exactly been a non-stop line of gold-star experiences. It’s more like you take on a challenge, get beat up a bit, come out alive and you are rewarded with this puzzle piece. Now this usually — but not always — extends your existing skillset, which you can now expand on by starting the next challenge and sometimes that piece is only useful later on. (We all know that feeling when an experience long ago comes back not to haunt us, but to help us.) Nevertheless, the race is to get a sense of the bigger picture, before your old pieces fall away over time.
That all being said, my individual success in marketing now takes a backseat to coaching my teams. I want them to enjoy their own success and share the view of the big picture with me, just as long as they maintain their hands-on expertise so they always can walk the talk.
If we’re measuring by time, reading. I have two recommendations for all the readers out there: The Mars trilogy by Kim Stanley Robinson and The Daily Stoic by Ryan Holiday.
There are two that come to mind:
I often see marketers at much smaller companies trying to replicate results of Fortune 500s. Don’t try to be Apple, Nike, etc. Instead, take a deep assessment of where your company and product are at. This can be very different, as the company could be at mass adoption, but the product could be at an early adopter stage. Do the things that match that stage — or even one stage below — as you’re probably overestimating how much people care.
Are you interested in becoming a hero? Turns out you don’t need to get bit by a radioactive spider. You just need to be an active Invoca customer and participate with the community in some of the following ways:
What do you get out of it? Below are some of the perks that Revenue Execution Heroes enjoy:
You can register to become a Revenue Execution Hero here or scan the QR code below. Just remember: with great power comes great responsibility.
