MARKETING ATTRIBUTION

Get credit for sales with marketing attribution software

You can finally get attribution for all the conversions your marketing campaigns are driving on the phone. The result? Accurate data that will reduce your CPA and increase your ROAS.

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Before using Invoca, we were missing attribution from an important piece of the customer journey: phone calls. This blind spot was making it hard to optimize our marketing campaigns and improve customer experiences.

Kellyanne Perez-Vera, Marketing Activations Manager

Full Campaign Visibility

With attribution for phone leads, sales, and appointments, you finally get full visibility into the entire customer journey from click, to call, to conversion.

Multi-Channel Attribution

See exactly which channels are best at driving phone leads, including paid search, display, social, email, and even offline channels like direct mail, broadcast, and out-of-home.

Accurate Performance Data

Marketers often undercount their conversions by as much as 40%. When you can measure your true marketing performance with attribution for calls, clicks, and outcomes, you can optimize campaigns to significantly reduce your CPA.

Know exactly what’s driving results, down to the keyword

Invoca makes it simple to start tracking calls and get granular attribution data — down to the search keyword level — so you can see exactly how a customer interacts with your campaigns and website before they pick up the phone. You’ll get data, including the keyword, landing page, campaign, and Google Click ID to accurately optimize your campaigns, stop wasting budget on low-performing efforts, and drive more high-value sales calls.

Easily access your data in real time

Invoca's full-color dashboards help you visualize your marketing data while customizable dashboards enable you to see exactly what is driving calls and call outcomes, uncovering every critical datapoint in the buyer journey. Create multiple dashboards so each team gets exactly the data they need and share them across the organization.

Invoca Product - Real-Time Data Visualization

Optimize efficiently with automated attribution

Real-time integrations enable you to stream conversion data from phone calls to virtually any ad platform. Automatically optimize your campaigns and keyword bidding to drive more high-value sales calls to decrease your CPA, increase conversion rates, and drive more revenue. All while reducing manual processes and data exports.