The Healthcare Marketer’s Paid Search Playbook
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Phone calls are the main way patients contact healthcare providers to book appointments. If you’re responsible for paid search at a multi-location healthcare organization, phone calls are your most valuable conversions – but they’re also the most difficult to optimize.
To help, we put together this playbook of paid search strategies you can use to drive more appointment calls to your locations cost-effectively. It also suggests ways to help locations convert more callers so you can increase patient acquisition with fewer leads and less budget.
Download this playbook to learn:
- Why calls to locations are critical to patient acquisition
- Strategies to drive more valuable calls from paid search
- How you can help locations convert more calls to appointments
- Success stories from healthcare brands like yours
- How to ensure HIPAA Compliance with BAA-signed vendors
