If there was one constant in 2020, it was that paid search remained effective. Google Ads revenue grew 22% as marketers capitalized on a whopping 44% growth in eCommerce sales. Paid search also continues to be one of the most effective ways to get your high-value customers on the phone.
Of course PPC keeps changing and you need to stay ahead of the pack and make every dollar count. Check out this ebook developed by the PPC experts at Media Experts and Invoca and you’ll get the latest trends and tactics, including: