Laurence Santy

How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.

Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

One of the most preferred methods for a customer to reach out to businesses is via phone. Learn seven tips that can optimize your website to get calls.

Marketers are making strides in personalizing digital experiences, but what about phone calls? Learn how to create seamless call experiences in this post.