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With Invoca’s social media integrations and their Signal technology, we can measure our call-driven ad performance on platforms like TikTok and Facebook and optimise our campaigns to drive the best quality calls.
Accurately measure performance
Compare results across channels, ad platforms, campaigns, and ads to see what’s really working and get credit for every phone lead and conversion.
Activate data with the most social ad integrations
Easily activate phone lead and conversion data across your social advertising platforms with Invoca’s unique suite of no-code integrations. Get closed-loop reporting that ties your advertising efforts to the offline revenue they drive.
Make smarter social ad spend decisions
Use call data to adjust ad spend and strategy for what’s really driving the most leads, conversions, and revenue from your social advertising.
Reach your most valuable audiences
Segment callers based on their conversations to retarget phone leads that didn't convert, suppress non-lead and converted calls, and use your most valuable calls to improve lookalike audiences.
Learn more about tracking and optimizing social advertising conversions and ROAS
