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Boost your ROI with pay-per-call tracking software

Unlock deeper insights, enhance your lead quality, and maximize the impact of every customer interaction.
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Powering the top pay per call programs Drive and monetize high-value calls.
Automate your call listening, analysis, and dispositioning

Independent pay-per-call tracking and analytics

Customers connect with businesses by phone more often than ever before. If you buy or sell calls in the insurance, lending, home services, travel, or education industries, you know exactly how valuable these leads can be.

While call conversions have been notoriously difficult to track, Invoca’s AI-powered call tracking & analytics make it possible to monetize calls like clicks with full visibility and attribution for valuable call conversions.

Invoca works for:

Advertisers

Optimize your campaigns and partners to drive more conversions
  • Invest in the right affiliate partnerships by understanding which partners are driving high-volume and high-quality leads so you can hit your conversion goals.
  • Monitor call quality to ensure only high-quality calls are reaching your call center.
  • Access leading industry pay per call partners to generate even more calls high-quality calls.

Networks & Agencies

Add pay per call to your network to monetize calls like clicks
  • Manage all of your partners, campaigns, and payouts in one place.
  • Monetize more calls by prioritizing buyers in real time.
  • Establish an independent source of truth for affiliates and advertisers.

Publishers

Drive more valuable conversions for your buyers
  • Understand what ad spend generates billable calls to optimize your promotional efforts.
  • Monitor call quality to drive more conversions and revenue.
  • Manage call volumes and maximize payouts by distributing calls dynamically in real time to buyers.

Integrate call tracking & analytics with your performance marketing technology

Invoca's call tracking software for pay-per-call campaigns integrates seamlessly with your performance marketing tools so you can start monetizing phone calls like clicks.
Logo for CAKE performance marketing software.Logo for Tune affiliating marketing system.Digital Market MediaLogo for The Blacklist Alliance.
Choosing the right technology matters. Invoca’s data-driven platform makes all the difference in maximizing ROI for our clients. We have a slogan of ‘track leads not clicks’, and it’s been our lifeblood from the get-go. There’s more data than just the click, and all that must be taken into consideration when we’re planning and optimizing marketing campaigns.
Joel Citron, VP Advertising Technologies

Complete marketing attribution with call tracking software

Get a clear picture of your marketing performance by connecting the dots between online actions and offline conversations. Our pay-per-call tracking software allows you to attribute every customer interaction back to the original marketing source and make informed decisions to drive more meaningful results from your campaigns.
Invoca Product - Granular attribution data
Drive more revenue from pay per call programs

Improve lead quality and conversion rates

Enhance your lead generation efforts by focusing on what truly drives conversions. By closely monitoring your phone calls, you can find the best leads and improve how you connect with them to increase sales. Optimize your campaigns by targeting the right prospects and turn more of your calls into successful customer relationships.

Reduce wasted spend

By using pay-per-call tracking, you can double down on the efforts bringing in real results, and cut spend on ineffective campaigns. This can help you spend your budget more efficiently and stop wasting it on underperforming vendors and campaigns.
Improve marketing ROI
Recover lost sales opportunities

Recover lost sales opportunities

Invoca’s advanced pay-per-call tracking tools help you spot phone leads that went unanswered. By analyzing call data and identifying areas where opportunities are lost, you can re-engage potential customers and recover valuable sales. Strengthen your pipeline by ensuring no lead goes unaddressed.

Pay-Per-Call Tracking Software FAQs

What is pay-per-call tracking software?

How does pay-per-call tracking software work?

How can pay-per-call tracking software improve my marketing ROI?

How does pay-per-call tracking software handle call routing?

Can pay-per-call tracking software help me manage and optimize ad spend?

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