There’s no denying that brands have to invest more in social media advertising to stay relevant and sustain growth without sacrificing paid search success. But that doesn’t mean marketers are being handed piles of cash to shovel into the social media ad machine.
The reality is that they’re facing more pressure than ever to drive greater returns from their budgets and directly tie their investments to revenue.
In this playbook, you’ll see how Invoca’s solution uses AI to capture first-party data from phone calls and activate it across your marketing tech stack, including social media platforms, to optimise your social media advertising ROAS, prove your performance, and maximise revenue growth.
You’ll also learn about:
- Invoca’s no-code social media integrations
- How to accurately measure online and offline conversions and revenue from social ads
- Optimising social media ads with call intent and outcome data
- Improving ad retargeting and suppression to reduce wasted spend
Read on to see how it works. No form is required to download!
