SANTA BARBARA, Calif., January 31, 2019 — Invoca, an AI-powered call tracking and analytics company, today announced it was recognized as the top-scoring Leader in the G2 Crowd Winter 2019 Enterprise Grid® Report for Inbound Call Tracking Software. Invoca received the highest overall score in this report, beating out six other vendors in the call tracking and analytics space. Ranking highly for customer satisfaction and market presence, Invoca’s position in this Grid underscores the company’s focus on product innovation and customer success.

G2 Crowd rates products from the Inbound Call Tracking category algorithmically based on data sourced from product reviews shared on their platform, and data aggregated from online sources and social networks. An overwhelming 93 percent of reviewers give Invoca 4 or 5 stars and nearly 90 percent would recommend the platform to others. Additionally, 98 percent believe Invoca is “headed in the right direction.”

This level of customer confidence in Invoca is important as marketers increasingly invest in digital marketing that drives a blend of online and human interactions. This is especially critical when it comes to high consideration purchases. For example, according to eMarketer, nearly half of consumers surveyed would want to interact only with a human when buying something expensive like a home or an item with emotional significance like a wedding ring, while fewer had this preference when purchasing something more mundane.

“Making our customers successful is paramount to everything we do at Invoca, so being recognized as a Leader by G2 Crowd validates our focus on helping marketers make meaningful, revenue-driving connections between the digital channels they’re investing in and the purchases that happen on the phone,” said Gregg Johnson, CEO of Invoca.

G2 Crowd Reviews:

• “Invoca has cutting edge technology in the call tracking industry. Signal AI Technology has amazing capabilities to help us obtain the information we need to track our KPIs to calculate return on investment by channel per account. We also are able to help coach based on the models. The staff at Invoca has been really helpful to work with and they have always been open to learning about specific use cases to help strengthen the platform and model.” – Manager of Retail Marketing, Starkey Hearing Technologies

• “…The team is what really stands out at Invoca. Our customer success rep is fantastic and is always on top of any requests we have. Additionally, their product team is very sensitive to the needs of their customers and is always building out more and more useful features.” Marketing Tools Engineer, LegalZoom

• “Invoca helps us achieve a much higher ROI on purchased call transfers. They have a very intuitive UI and simple dashboards with the important information displayed in easy to digest reports. We’ve had questions several times and their support team has been extremely responsive and friendly.” Managing Director, Engauge Innovations

• “Invoca seamlessly integrated with our current CRM and now our organization has all the real-time call tracking analytics needed to optimize our sales and customer service. We have maintained an awesome rapport with our Customer Success Manager at Invoca and appreciate the level of support we have received in managing campaigns.” Director of Healthcare Services, MDsave, Inc.

Read more Invoca reviews on G2 Crowd here, and learn about why marketers love using Invoca here.

In addition to the G2 Crowd recognition, Invoca was also recently chosen by APPEALIE as a  top SaaS company, alongside Slack, Hubspot, Drift and others, which honored the company for its “demonstrated excellence and customer delight.” Invoca was also named a Top Performer by FeaturedCustomers in the Call Center Solutions category of its Winter 2019 Customer Success Report. Invoca was the only marketing-focused call tracking and analytics solution ranked in the report. This recognition follows a slew of awards last year for Invoca’s industry-leading AI technology and distinctive company culture.