Invoca vs CallRail

For years, CallRail customers have been upgrading to Invoca for a proven solution for increasing revenue and ROAS from search and digital advertising backed by world-class service and support.

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G2 Enterprise Grid for Inbound Call Tracking Software
The results with Invoca have been phenomenal. There’s nothing I’ve used that’s improved my return on ad spend so quickly, so efficiently, and so quantifiably.
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Rogers success story - Invoca
We love working with the Invoca team. The support we receive is incredible. Every week on our calls, we geek out about the platform’s endless possibilities.
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Verizon success story - Invoca

Why Choose Invoca Over CallRail?

CallRail is a good solution for smaller businesses to count calls from their marketing. But for marketers that need a proven, future-proof solution for optimizing call conversions and revenue from search and digital advertising, Invoca is the only solution for you.
Use AI to automatically analyse and score every conversation for caller intent, conversion outcome, agent performance, and value to your business
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“We didn’t have much insight [with our previous call tracking solution]. And it was basically impossible to track phone calls and determine which ones had turned into appointments.”
Noah Brooks - University Hospitals
Noah Brooks
Manager of Digital Engagement and Analytics
Use AI to automatically analyze and score every conversation for caller intent, conversion outcome, agent performance, and value to your business
Power better marketing optimization that drives more conversions and revenue from paid search and social advertising
Power better marketing optimisation that drives more conversions and revenue from paid search and social advertising
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“Our last call tracking provider didn’t have anywhere close to the technology, the features, or the data resources that Invoca does. Switching to Invoca was a no-brainer.”
Mark Roblez - Money Solver
Matteo Togni
Product Manager of Localisation and Digital Product
Activate your first-party call data seamlessly in your digital marketing platforms to optimise bidding and audience targeting
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“Our old platform was unreliable, and integrations never worked the way we wanted them to—it was just too hard to get the data we needed out of the platform.”
Jeff Stewart - Vitas Healthcare
Jeff Stewart
Asst. VP of Digital Communications
Activate your first-party call data seamlessly in your digital marketing platforms to optimize bidding and audience targeting
From Google Ads value-based smart bidding to view-through attribution to programmatic advertising, Invoca keeps making your marketing better as you evolve and scale
From Google Ads value-based smart bidding to view-through attribution to programmatic advertising, Invoca keeps making your marketing better as you evolve and scale
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“Invoca has become a critical part of our tech stack. It’s given us full visibility into the call channel and significantly reduced our cost per acquisition. And we’re just scratching the surface of what it can do.”
Mark Loovis - DirecTV
Mark Loovis
Director of Marketing Technology

Want to See Why Invoca Is the Call Tracking Leader?

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Unbelievable revenue results powered by undeniable data

+110%
Higher contact center close rate
+47%
Increase in appointments booked
+45%
Increase in marketing-driven leads
+50%
Increase in sales from paid search

Our Customers Love Us

Invoca is the G2 enterprise call tracking leader for over five years in a row, with the top score in AI, integrations, support and more. It’s the only call tracking solution for marketers that want to really drive more conversions and revenue from search and digital advertising at scale.
See how G2 users rank Invoca.
Our Customers Love Us

The leader in enterprise call tracking

Voted leader in inbound call tracking, marketing analytics, attribution and more by G2 users
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A top leader in revenue execution for marketing and sales

Revenue execution leader

A top leader in revenue execution for marketing and sales
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Exceptional NPS score

World class customer Net Promoter Score of 72, far outpacing B2B SaaS company average of 30
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Enterprise businesses trust Invoca

Trusted by top enterprise organizations for data, security, privacy, and compliance
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Invoca vs. CallRail FAQs

Why is Invoca preferred for call tracking and analytics?

How do Invoca and CallRail compare in terms of pricing?

Which platform offers better support and customer service?

Can I use Invoca or CallRail for multi-location businesses?

Which solution integrates seamlessly with Google Analytics 4, Google Ads, Meta, Salesforce, and other digital advertising and marketing tools?