Overview
This integration helps you understand the performance of paid ads on TikTok in driving calls and call conversions. This data is sent to TikTok as Events to get a unified view of your ad performance for better campaign attribution and optimisation. Then use that data to build more targeted, profitable audiences.
See how to drive higher ROAS with Invoca’s suite of integrations for social advertising platforms.
"With Invoca’s AI, we are able to measure our call-driven ad performance on platforms such as TikTok or Facebook and optimise our campaigns to drive the best quality calls. Without the technology to track customer journeys that begin online but end with a phone call, we would not know if the caller was a lead and if that call resulted in a sale."
Joel Citron, Chief Information Officer