Alpaca Audiology is one of the largest independent networks of audiological care clinics in the United States, with headquarters in Springfield, Missouri. Karma Dunnel and her team use Invoca to improve the contact centre experience and attribute phone leads to conversions and revenue.
"Invoca allows us to track our full lead generation funnel," said Karma Dunnel, VP of Contact Centre Operations at Alpaca Audiology. "We can see how many phone leads each marketing campaign drives, how many of them are setting appointments, if people are showing up to their appointments, what demographic each lead is, how many are testing the product, and how many ultimately convert to revenue."
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