.png)
A year ago, we launched Revenue Execution Heroes, our customer thought leadership program. In effect, we were throwing our bat signal into the sky and asking our innovative customers to answer the call. We were floored by the results — since the launch, over 70 customers have claimed their capes and joined the program!
The Revenue Execution Heroes program gives our customers a podium to highlight their expertise with the Invoca platform. It also has perks like personal branding opportunities, VIP invites to regional events, access to private beta programs, and more.
To celebrate the one-year anniversary of the launch date, we chatted with some of our top Revenue Execution Heroes about their career highlights, advice for other marketers, and how Invoca has helped them reach their goals. Check out the highlights from our conversations below!
Insights from Our Top Revenue Execution Heroes
Noah Brooks, Manager of Digital Engagement & Analytics for University Hospitals
“Sharing my successes at speaking opportunities has also helped me build relationships with other Invoca customers. We’ll bounce ideas off of each other like, ‘Hey, this is what we're struggling with,’ or ‘This is something that an Invoca user is doing in telecom, but it's an awesome idea. How do we mirror that in healthcare?’ It’s been really great for keeping us ahead of the curve.”
Taylor Pawley, Director of Marketing at Rick’s Custom Fencing & Decking
“When you’re starting your career, it’s really important to understand what other marketers are doing. Take that meeting, read that newsletter, attend that conference, join that webinar — immerse yourself. Each of these opportunities will give you valuable nuggets of information. Over time, these will build up and you’ll have a whole toolkit of marketing strategies you can use in your day-to-day.”
Matteo Togni, a Senior Manager of Digital Product in the Automotive Industry
“Being a Revenue Execution Hero has helped me understand the platform on a deeper level and get more out of it. It’s been especially beneficial to be a part of Invoca Summit. When I attended in person before COVID, I was able to network and compare notes with a lot of other customers. We shared use cases and best practices with each other and that really helped me learn and grow.”
Lorenzo Clark, National VP of Consumer and Business Digital Sales at Windstream Communications
“Making the transition from the NFL to the business world was challenging until I figured out the parallels. In the sports world, we put our people first, we coach and develop them, and we find ways to win… same as in the business world.”
Ann Armstrong, Director of Marketing Technology at Hazelden Betty Ford Foundation
“Our marketing programs bring people to us who need assistance. We're in the treatment industry and our mission is all about helping people. That's where my heart is — getting people the treatment and resources they need to improve their lives.”
Chris Erckert, Channel Director at BBQGuys
“Before I used call tracking, I was a Senior SEM Analyst. After I started using call tracking, I became a Channel Manager. After upgrading to Invoca, I became Channel Director … You do the math!”
Amanda Sloan, Director of Marketing at Acadia Healthcare
“My advice to younger marketers is this: intentionally learn about all of the new tools, platforms, and specialty areas as they enter the marketing arena and be open to evolving! SEO, digital advertising, social media teams, online influencers, and streaming services are all relatively new and have revolutionized how we talk to our audience. No one knows what the world has in store in 2036. But you can be sure it will look completely different from today and you’ll want to be equipped when it comes!”
Jeff Arduino, National Director of Sales and Resident Experience at Spectrum Retirement Communities
“We use Invoca to optimize our marketing and messaging, which became critical when the pandemic hit. Invoca enabled us to meet the COVID-19 crisis head-on with a response plan that was implemented in just 30 days — helping to keep people safe and informed and earning praise from residents and their families.”
Tim Mogler, a Senior Account Manager in the Insurance Industry
“One of the biggest mistakes marketers can make is not taking time to listen to your customers’ wants and needs. A great deal of time, energy, and marketing funds are wasted when you don’t understand your audience. To better understand and serve your customers, you should expand your channel reach to include technologies you’re not using today, if possible.”
Claim Your Cape and Become a Revenue Execution Hero
Are you interested in becoming a hero? Turns out you don’t need to get bit by a radioactive spider. You just need to be an active Invoca customer and participate with the community in some of the following ways:
- Media articles/interviews
- Internal or external speaking opportunities
- Case study interviews
- Press release features
- Supplying a quote
- Sales reference calls
- Social media competitions
- Sharing expertise and best practices in the Invoca community
- Logo placement
What do you get out of it? Below are some of the perks that Revenue Execution Heroes enjoy:
- Elevate your personal brand
- Connect & learn from peers
- Gain access to private beta programs
- Win industry awards
- VIP invites to Invoca regional events
You can register to become a Revenue Execution Hero here or scan the QR code below. Just remember: with great power comes great responsibility.
