The State of AI in B2C Marketing Report 2025
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The 2025 State of AI in B2C Marketing Report will show how attitudes, use, and budgets for AI marketing technologies have changed since our 2023 report. This report will expose how marketing leaders use AI, their optimism and apprehension about AI marketing technology, and the results they saw in 2024.
In this report, you’ll also see how marketers plan on investing in technology in the coming year, how it will impact hiring and their careers, and potential barriers to adoption.
Here are five stats you need to see:
- AI Investment will increase in 2025: 90% say they’ll invest more in AI.
- Marketers will have dedicated AI budgets: 90% say they’ll have budgets for AI tools in 2025.
- Not knowing AI will hurt your job prospects: 94% say AI skills will be critical in hiring decisions next year.
- Job displacement fears persist: 40% still believe AI will replace more jobs than it creates.
- AI exceeds ROI expectations: 80% of marketers said AI implemented in 2024 exceeded ROI expectations
Where do you stand on the state of AI? Get the report to find out.
