This guide uses data from Invoca’s 2025 State of AI in B2C Digital Marketing Report to help you build an AI martech implementation strategy with research-backed tactics for successful AI adoption.
We’ll expose how marketing leaders use AI, how they’re investing in the technology in the coming year, and potential barriers to adoption.
Here are three stats you need to see:
- Most marketers now believe that the CMO or other executive should own AI martech strategy.
- AI Investment will increase in 2025: 90% say they’ll invest more in AI.
- AI exceeds ROI expectations: 80% of marketers said AI implemented in 2024 exceeded ROI expectations.
Where is your AI strategy going to take your team in 2025? Get the guide to move it forward. No form fill required to download!
