The executive’s guide to building an AI martech implementation strategy with research-backed tactics for successful adoption.

This report exposes how B2C marketers’ investment and feelings about AI have changed after an AI-intensive year. You’ll see how optimistic marketers are about AI, how much they’re investing, how it will impact their careers, and more

See how misaligned B2C marketing, sales, and contact center teams impact revenue, why the buyer journey is broken, and how revenue leaders are (or aren’t) connecting their investments to revenue.

Five plays for B2C marketers to drive more revenue and boost customer acquisition without spending more on advertising

Learn how to get visibility of the full buying journey from click to call to conversion and measure your true marketing performance with Invoca.

Learn how to use first-party data to get more high-intent leads, drive more conversions, and stop wasting budget on ineffective campaigns.

We surveyed 1,200 B2C marketers to understand their attitudes toward AI. In this infographic, we compare how their responses changed year-over-year.

The modern omnichannel buying journey is broken, and it's costing companies revenue. Learn how you can fix it in this infographic.

This infographic examines the factors that inhibit marketing and sales alignment. Learn what they are and how to overcome them to drive more revenue.