Who killed your return on ad spend? 

Only the data will tell, but it’s hiding in the marketing dark funnel. 

The dark funnel is where attribution—and your ROAS—go to die because your highest converting channel is stuck in it. The problem is, you can’t see inside of it. Or can you? 

In this webinar, we’ll crack the case wide open and show you how to shine a light on dark funnel data. Together we’ll sleuth through the shadiest corners of the funnel to show you:

• What the dark funnel means to B2C marketers
• How to get visibility into hidden data and revenue in dark funnel channels
• Why phone calls are the most important dark funnel channel
• How to use conversation intelligence AI to solve your dark funnel mystery

Join us for this suspenseful, action-packed whodunnit to solve one of the oldest mysteries in marketing and bring your ROAS back to life!