‘It’s all about the journey’ has never sounded truer when it comes to marketing. Marketers struggle to see the B2C customer path ahead because they’re lost in data dead zones that don’t give them real time, end-to-end feedback on conversions and sales.

Ninety percent of sales, marketing, and contact centre leaders know that organizational alignment is key for mapping success, according to a recent report from Invoca. But only 10% admit to achieving that alignment. And it’s costing them at a time when they can least afford it. 

Join The Drum and Invoca with experts from Vanguard and Strata Homes in this webinar to discover how you can repair broken buying journeys and rev up business growth.  

Watch the on-demand webinar to learn how to: 

• Identify the root causes of the disjointed buying journeys that hamper growth
• Align marketing, sales, and contact centre teams for more impact and visibility
• Unite the online and offline customer journey with a Revenue Execution Platform
• Create a unified revenue team that owns the entire buying journey, from the first click through the final sale