Sometimes healthcare marketing can feel like an uphill battle. Increasing pressure to drive higher patient acquisition, the desire to provide empathetic experiences at every touchpoint, and still feeling the after-effects of HHS regulations, often results in frustration and confusion. We’re here to help you get your mojo back.
We’ll cover:
- Navigating the compliance landscape: HHS memos, HIPAA, BAAs and more
- How healthcare marketers can safely and empathetically use first party data to succeed
- Real world examples of healthcare marketing success and how to implement these strategies at your organization
This webinar will feature thought leaders from Invoca and Freshpaint, two solutions that understand this landscape and will provide practical solutions for navigating it. Rounding things out will be Invoca customer Nemours Children’s Health to share their experiences of exactly how they turned frustration into a 45% increase in marketing-driven leads, all while staying 100% HIPAA compliant.